Use the UtsavOS brand with care and consistency.
Logo, colours, typography, voice and downloadable assets.
Logo & usage
Colour palette
Our palette is saffron for celebration and action, violet for intelligence and depth — tuned for both dark and light themes. Click any swatch to copy its value.
Typography
A clear, modern scale with strong hierarchy.
Voice & tone
We sound warm, clear and respectful. Below is how we get there.
Warm, not saccharine
✅ Speak like a trusted friend who knows celebrations. 🚫 Pile on exclamation marks or empty hype.
Clear, not clever
✅ Say what something does in plain words. 🚫 Hide meaning behind jargon or buzzwords.
Respectful of tradition
✅ Honour many faiths, languages and customs. 🚫 Assume one culture is the default.
Honest about money & data
✅ Be transparent about pricing, fees and consent. 🚫 Use dark patterns or bury the terms.
Download assets
Brand kit (Markdown)
Name, tagline, colours and voice in one file.
Colour palette (CSS)
Design tokens for dark and light themes.